Strategy Essay Example | Topics and Well Written Essays - 1000 words - 8

Strategy - Essay Example This scenario’s characteristics will be open regulation of European and American airline industry and increasing customer price sensitivity. The final scenario is one of new horizons, in which European and American carriers will still be struggling from the financial crisis, cutting business travel and seeing an increase in low cost airlines (Grieve, 2012: p16). This will be characterized by protectionist regulation of the airline industry in Europe and America and increasing customer price sensitivity. c) The first scenario will require restructuring and improving efficiency to control disadvantages of cost (Grieve, 2012: p17). The second scenario will require airlines to increase the levels of quality and service through innovation on the ground and in the air to stay competitive against low cost carriers from Asia. Another strategy would be a hybrid of the two, in which investment is made in cost saving and core preferences of the customer, while also improving various support processes. Finally, European airlines should lobby European and national bodies to reassess disadvantages and advantages of liberalization of the airline industry in Europe. a) One resource that Square Inc possesses is knowledge and information, for example customer information systems like their CRM database, as well as knowledge and understanding of customers and retailers (Grieve, 2012: p22). Another resource they possess is capital in form of equipment and funds, which are relevant since their absence would create constraints for the company. With regards to Capabilities, Square Inc has a pricing management capability, which gives them the ability to extract from their customers an optimal profit and revenue using price discrimination tactics through a yield management system capability. Another capability they possess is customer relations management that enhances their ability to