Organisational strategy(in report format) Essay

Organisational strategy(in report format) - Essay Example (Innocent, 2008b; MySpace News, 2007; Hickman, 2007; Scott, 2007) For the purpose of this study, the researcher will apply some of the available strategic models in examining the internal and external factors that has contributed to he success of Innocent Drinks. First, the researcher will apply the PESTLE, Porter’s Five Forces, Opportunities and Threats model to critically analyze the external factors within the period of 1999 – 2007 that made Innocent Drinks able to grab the biggest market share from its competitors. Using the Strength model, the researcher will critically evaluate the effectiveness of the business strategies used by Innocent Drinks between the period of 2002 – 2007. Eventually, the researcher will assess and discuss the impact of Innocent Drinks’ stakeholder pressure on the organization in terms of how Adam Balon, Richard Reed and Jon Wright might have affected the strategies they have chosen followed by analysing the relative power and interest of the three business owners. Using the Options Matrix, the researcher will also evaluate and discuss whether the future strategies of Innocent Drinks should either be based on fit or stretch strategies. As part of discussion, the researcher will discuss the impact of external factors and its direct effects to the changes on the competitive behaviour within the same industry. PESTLE, which stands for ‘Political, Economic, Social, Technological, Legal, and Environmental analysis’ (TVU, 2007), will be used in illustrating the macro-environmental aspects of Innocent Drinks. UK food and drink industries are highly regulated by several government agencies. In line with this matter, food and drink industry in the United Kingdom is highly regulated by Food Standard Agency in order to protect the health and consumers’ interests when it comes to food safety, nutrition,